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The new website, ExperienceFairfieldCT.org, complements a new Fairfield Town Map & Guide, which is being distributed at more than 280 locations in the New York metro area throughout the busy summer tourist season. The mobile-responsive website also provides added visibility to local restaurants and retailers, helping to support the Fairfield small business community.
Fairfield-based restaurants or merchants selling goods at retail may request a free listing, which includes business name, address, phone number and hyperlink to a website as well as a thumbnail image, by calling 203-256-3120.
“We wanted to enhance the visitor experience, providing information on all of the great places to visit, stay, shop and eat in Fairfield,” said Mark Barnhart, director of community and economic development. “We know that all businesses are continually looking for ways to reach their consumers, yet we recognize that many of our small businesses lack the resources to adequately do so. This website will help, creating a platform to connect visitors with local businesses.”
The town partnered with the Fairfield Chamber of Commerce and its hospitality and tourism partners on this initiative and enlisted the help of a Fairfield-based marketing firm, Six7 Marketing, to develop the new website.
“Six7 did an outstanding job, and was extremely responsive to our needs,” said Barnhart. “We gave them an overall design concept, and they were able to execute that plan and help us realize our vision in a very short period of time."
The new website allows users to filter content based on a specific neighborhood and/or a type of accommodation, business or cuisine.
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